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Posted on 02.04.08 by Emily
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Mark Pesce illuminates how the audience became not just the distributors but the producers of their own content, and have brought down the walls which separate pros from amateurs. Then he outlines the future: how the value of media is based on salience.
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When copies are free, you need to sell things which can not be copied. Well, what can’t be copied? First, trust. Eight more generatives (qualities that must be grown, generated, cultivated or nurtured) better than free: immediacy, personalization, interpretation, authenticity, accessibility, embodiment, patronage, findability.
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From 2.22-29, 2008, a laser ray will trace the emissions of the Salmisaari power plant in Helsinki highlighting current levels of electricity consumption by local residents, letting people monitor pollution as they’re producing it.
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