Copenhagen-based ISSUU invites everyone to upload and turn their documents into beautiful turn-the-page magazine experiences for free.
Once uploaded, people can bookmark, share and comment on it. Text is searchable so the document is easy to find. You can subscribe to an RSS feed of publications. Finally, you can also post and embed Issuu documents on any external site.
Now actually, it’s still not a joy to quote, because you apparently can’t deep link in there, and you can’t copy and paste text and do all the things you could do with a standard webpage (or PDF for that matter). But it’s so close… you can almost taste it. And you can just embed the whole darn thing… In any case, this is a wonderful way to share the experience of a printed thing (without the waste and expense of printing and shipping).
N.B. to those who like to tear, save and share the parts they like out of printed things… you’ll love Skitch.