What does the Global Climate Crisis have in common with the Loch Ness Monster ?

A. Both are fictional. Or at least highly speculative.
No. We’ve already established that.
B. Both indicate danger, especially around bodies of water.
Sure, but we’re looking for a more specific answer.
C. How about tree-fitty.
Exactly! Tree-fitty.

What’s tree-fitty?

Loch Ness Monster: $3.50

Global Climate Crisis: 350 is the red line for human beings, the most important number on the planet. The most recent science tells us that unless we can reduce the amount of carbon dioxide in the atmosphere to 350 parts per million, we will cause huge and irreversible damage to the earth.

Where are we now? About 385. Learn more, connect with others and take action at the newly relaunched 350.org founded by Bill McKibben, author of Deep Economy (one of the most compelling and inspiring books I am reading right now.)

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