Emily Davidow

Forget about swapping party pictures on Facebook and other “gee-whiz stuff,” says former Vice President Al Gore. “Web 2.0 has to have a purpose.” “The purpose, I would urge all of you — as many of you as are willing to take it up — is to bring about a higher level of consciousness about our planet and the imminent danger and opportunity we face because of the radical transformation in the relationship between human beings and the Earth,” Mr. Gore said Friday evening at the Web 2.0 Summit in San Francisco.
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Swapping party pictures is like Joshua playing tic-tac-toe in Wargames, the first steps towards realizing everyone and everything is connected all the time, the beginnings of consciousness raising.

Bigness of purpose is what separates 20th century and 21st century organizations: yesterday, we built huge corporations to do tiny, incremental things – tomorrow, we must build small organizations that can do tremendously massive things.

And to do that, you must strive to change the world radically for the better – and always believe that yes, you can. You must maximize, stretch, and utterly explode your sense of purpose.