Emily Davidow

Reality intervention: Street With A View introduces fiction, both subtle and spectacular, into the doppelganger world of Google Street View. Then neighbors and passers-by noticed what was going on and got in on the action, devising their own unplanned scenarios.

Great idea – Transfercar makes it easy for rental car companies that need to relocate vehicles and travelers that want to save money to find each other. Travelers get a free ride driving "relocation cars" for the rental companies, which saves them costs as well.